Levi’s Numbers Around the World
Levi’s Revenue Trends
As Levi’s have been around for years and years, their advertisements, stores, and celebrity styles are part of the fashion culture all around the world. Styles are always changing, but Levi’s are always part of the global trend styles. The global economy is also a factor which indicates the success of Levi’s in individual markets, but the brand is still a strong name in the consumer category.
The Americas, as everyone is painfully aware, is facing some of the toughest economic times they’ve witnessed. The fashion industry understandably took a toll for their first quarter in 2009, and Levi’s net revenue fell 13%. Customers declaring bankruptcy in 2008 were partially the reason for the slight decline, as well as the advance shipments sent that obviously did not meet 2008 demands.
Europe was also directly hit with the fiscal decline, as revenue fell a bit harder at 19%. Currency values waning was almost completely responsible for the dip–which was approximately $45 million. Wholesale demand was also less than usual, which reflects a slowing retail environment.
The Asia Pacific market did, however, achieve a 3% increase for 2009. Increased advertisements, brand specific retail stores, and product promotions helped achieve this increase, which was primarily in China.
While economies are struggling and fashion is only one of it’s casualties, Levi’s are still a globally recognized name and style. Perhaps an increased advertising campaign combined with a slightly healthier economy will help bring the numbers up for the Americas and Europe, but only time will tell. Levi’s have always been there through thick and thin, and will continue to be the same quality company we can all respect.
Source: Levi Strauss & Co.
