Archive for June, 2008

Betting — in a Nutshell

Friday, June 13th, 2008

The nuisance involved in going to a gaming hall can be enough to give it up as a bad job unless you have to. In fact you won’t have to leave your home to go for online video poker etc for the simple reason that it can be easily accessed from your bedroom assuming you have a fully functional personal computer and, obviously, access to the Internet. Still, read on first, for there are more than a few prompts which you positively should be made aware of regarding online video poker etc, particularly if you’re green in this realm.

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The very first thing which your bright Internet gambler definitely would hunt for is an online video poker etc establishment of the sort which promotes top odds. Establish for certain that the online video poker etc establishment is inspected by an honest and trust-worthy bookkeeping company so as to verify the specific online wagers pay-outs percentage in a verifiable manner. You definitely must take care to ensure that the online video poker establishment is legally licensed, for instance by probing the ministerial warrant on the webpage. If you cannot pinpoint any ministerial warrant on a given online video poker establishment, don’t ever remotely think of venturing at this place.

Going further, another serious piece of advice would be to take your chances as a start in insignificant amounts rather than fool away more than you can afford right off. Check first the operability of this online video poker structure prior to running some grave hazard, particularly in terms of money… And now, my last most significant piece of advice regarding virtual casino gambling. It is this– to never forget that online casino wagering is about pleasure and less about big winnings. Betting isn’t a career, on the contrary – it’s a hobby which is supposed to help you feel ecstatic and life in general pleasing. Then, having gone along with the above instructions, you’re free now to give yourself up to the charms of online video poker… :)

Upper Currents

Thursday, June 12th, 2008

“…They could not strengthen their mast, they could not spread the sail” (Isaiah 33:23 NKJ).

“So in life there are higher and lower currents. Too many of us use only the lower sails, and catch only the winds blowing along earthly levels. It would be an unspeakable gain to us all were we to let our life fall under the influence of these upper currents.” Dr. Miller.

What a beautiful thought this is! Sometimes we come to a point in life where we can’t strengthen our mast or spread our sails. We are torn from our moorings and at loose ends, wind-bound by circumstances. It might be a death in the family, an illness, a great disappointment or a dry spell in our spiritual life.

What are the lower currents in our lives that would make us lose our moorings? Have we jettisoned the jetty, so to speak? When we decide that we are in charge, that we are the master of our fate instead of choosing the Master of our fate, then we have severed the tie that binds us to our precious Father. We have chosen (and it is our choice, let us never forget that) the lower currents of life that carry us on a not-so-merry way of a worldly life.

What are our moorings? First, there is God: Father, Son and Holy Spirit. In our eagerness to rid our lives and country of any accountability, the first Person we get rid of is our Judge. In so doing, we rid ourselves of our Keystone, our Rock of Ages. We are like children who fire our parents. I recall years ago one of our almighty pundits writing that anyone who viewed God as Father was a tad mad. Well, Jesus was accused of that, too, so those of us who view God as Father are in impressive company. Other moorings are our family, teachers, friends, good books and good music, etc.

What are our upper currents? That which inspires us to reach beyond ourselves to heights where we see our Father and our brothers and sisters!

Great Reasons for Setting Up a Home Business

Wednesday, June 11th, 2008

Many people dream of setting up a home-based business, but it takes hard work, persistence and a willingness to wait for results. If you are thinking about starting up on your own, make sure you write a list of your reasons for doing so. When the going gets tough you can go back to your list to remind yourself of why you’re doing it and to reactivate your motivation. Here are some valid reasons for going it alone. Add your own to the list.

You want to make a lot more money than you earn in your present job

With so little job security around these days, more of us are finding we have to work long hours to keep the boss happy. And if we don’t toe the line, we know there are plenty of people who will be only to happy to step into our shoes. But is it worth all the hard grind, just to put extra money in someone else’s pocket? Achieving financial freedom is high on most people’s list.

You want to get a life beyond the office

Money isn’t the only important thing in life and what’s the point of earning it if you don’t have the chance to enjoy it? Work may play a significant role in our definition of who we are, but it certainly shouldn’t be all that we are. Whilst starting up a business is very time-consuming, the ultimate goal is to create enough recurring income to give ourselves more free time. This is not possible in a job, except for a very fortunate few.

You want to stop commuting for hours every week

Many people spend several hours a day getting to and from work. This is stressful at the best of times, but add traffic jams, overcrowded trains and bad weather and this is enough to exhaust anyone before they have even started work. Facing the same journey on the way home can lead to the inability to relax and enjoy what’s left of the day.

You want a more flexible lifestyle

Deciding your own working hours will enable you to fit in many other activities which you would otherwise miss – watching the kids perform in the school play or concert, taking part in a sport or other hobby, spending time with friends and relatives who are in town on holiday.

You want to cut down on childcare costs

In many families with young children, both parents are obliged to work in order to make ends meet, but often find that one of their salaries is almost completely swallowed up by childcare costs. If one partner is working at home, hours can be fitted around those of the partner working outside the home, eliminating or at least reducing the need for paid childcare.

You want to something you really enjoy

How many of us really enjoy working for an employer? The job may be exciting at first, but it’s all too easy to get bogged down in paperwork, boring routine tasks and office politics. You might have to do all the menial jobs when you start your own business, but the day will come when you can hire someone else to do them!

The final reason is really a combination of the first six:

You want to take control of your life

As your business grows, you’ll find you have the power to make more decisions about how you live your life – where you live, when you take holidays, when you retire, how you spend your free time.

If you are thinking of setting up a business at home, decide which reasons are most important to you, then write them in large letters on a piece of paper and stick it where you’ll see it every day. That way you won’t lose sight of why you want to change your life.

© Waller Jamison 2006

Waller Jamison is a freelance careers advisor, university lecturer and website owner.

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The Vulnerable Research and Innovation Base of South Africa

Wednesday, June 11th, 2008

Introduction

South Africa is facing structural problems in strengthening its research and innovation capacity in order to become and remain competitive in the global business environment. Although greater emphasis is given to strengthen Research and Development efforts in the country and to translate it into commercialization of products, South Africa are lagging behind its competitors on four critical domains of:

The level of technological exports;
Funds invested in Research and Innovation activities;
Capability to transform relevant scientific knowledge and technological inventions into commercial applications; and
Sourcing for competitive technologies.

Although it is realised that South Africa as a developing country cannot match the R&D spending of developed countries, the assumption is made that if South Africa can carry out R&I activity levels comparable to that of principle trading partners and competitors, it will be able to sustain its relative competitiveness in the world.

Complicating the situation further is the fact that South Africa is considered an innovation environment in which medium to low technology innovations dominate. Therefore, it is not a strong competitor for attracting research exports from foreign companies. This is due to the fact that this priviledge belongs to environments classified as at the forefront of research efforts, high technology oriented, huge market opportunities and dynamic in nature. Typical countries adhering to these requirements include amongst others China, India, the United States of America, Hungary and Romania (RTDinfo, 2006).

Purpose

The purpose of this article is to describe the vulnerable research and innovation base of South Africa in terms of the three domains mentioned in the introduction.

Technology exports of South Africa as percentage of world exports

According to statistics provided by Kaplan (2005) high technology export of South Africa, 0.3% in 2002, as a percentage of global exports represents indeed a very small proportion of world exports in technology. How poor is only conceived when compared to 2002 figures of other European countries such as Turkey (1.6%), United Kingdom (1.25%), Sweden (13.7%), Switzerland (21.6%), Spain (5.7%), Slovenia (4.9%), Portugal (6.8%), Norway (4.6%) and the Netherlands (18.7%).

Sufficiency of funding for R&I in South Africa

Whilst the aim of the South African Government is to spend at least 1% of its GDP on R&D this objective has never been reaches since 1983 (No survey was done in 1995 and 1999). With a median of 0.76 and currently at 0.806 GERD:GDP too little emphasis is given to R&D activities. Currently only R10.1 billion (+/- US$1.6 billion) is spend on R&D in comparison to a 2005 GDP of R1 250 billion (+/- US$208.33) comparing favourably with levels experienced in a country lie Portugal. However in comparison with other countries in Europe like Switzerland, Sweden, United Kingdom and the Netherlands which spend two percent and more of their GDP on R&D, South Africa are lagging far behind. Further, of the R10.1 billion available for R&D, only 13% is spend on the advancement of knowledge, whilst the most (60%) is spend on economic development. This indicates that too little is invested on human factors, which is considered a critical element for a successful knowledge based economy. The conclusion is thus that not sufficient funds are allotted for R&I activities in South Africa.

Capability of South Africa to transform scientific and technological inventions into commercial application

The first consideration in determining the capability of South Africa to transform R&D activities into commercial application demands an analysis of human resources availability in the scientific community. The Department of Arts, Culture, Science and Technology (2002) has made a comparison between four countries, South Korea, Malaysia, South Africa and Australia regarding the development of human capital as expressed by number of researchers per 1000 of the population as indicated by Table 1. Although performing better than Malaysia on this component, South Africa are performing weak on the broadening of research literacy in the general population. It is a further disturbing fact that South Africa has an aging research workforce. The Department also indicated that the number of science, engineering and technology (SET) practitioners, will vary between 7 and 11 per 1000 of the population in the years 2002 to 2012 and a university throughput in SET of only 2.7% to 3% during the same time frame. The latter figures compare extremely unfavourable with SET graduate throughput in some of the European countries like the United Kingdom (19.5% – 21.0%), Turkey (5.2%), Switzerland (7.0% – 7.7%), Sweden (13.3% – 13.9%), Spain (12% – 12.6%), Slovenia (8.7% – 9.0%), Portugal (7.4% – 8.2%), Poland (8.3% – 9.0%), Norway (7.7% – 9.3%) and the Netherlands (6.6% – 7.3%) for the same period.

Table 1: Researchers per 1000 of population
Researchers per 1000 of Population
Australia 4.843
South Africa 0.71
Malaysia 0.3
South Korea 2.771

Secondly, of the top 700 firms, by R&D expenditure in the world, only one namely Sasol is located in South Africa with a US$91 million spending during 2003, whilst more than 80% of these firms come from only five countries, spending more than 82.5% of R&D: the United States (42.3%), Japan (22.0%), Germany (7.6%), the United Kingdom (5.6%) and France (5.0%). The remaining 20% comes from Finland (0.9%), Sweden (2.1%), Switzerland (2.9%), Republic of Korea (1.4%), Taiwan (1.1%), China (0.1%), Bermuda (0.4%), Brazil (0.3%), Croatia (0.1%) and South Africa (0.1%). Of these firms more than 50% operates in the high and medium technology environments of information technology, pharmaceuticals, biotechnology and automotive. In essence Transnational Corporations dominate the global business R&D and in all of this South Africa plays a relative insignificant role in participation. However, as internationalisation of R&D by Transnational Corporations increased, South Africa benefited from this approach and the amount of US$67 billion spent in 2002 of which US$24 million was allotted to South Africa. This benefit however, does not reveal the fact that other developing countries like China, Singapore, Hong Kong, Malaysia and the Republic of Korea are the main gainers in the internationalisation of R&D worldwide (World Investment Report, 2005).

Sourcing of competitive technologies in South Africa

The history of South Africa and its political dispensation of Apartheid till 1994 led to international isolation causing the country to adopt an internal innovation approach. Since 1994 however, the country began to participate actively in the global economy and a need exist to source new technologies locally as well as from elsewhere (NSTF, 2001). Lorentzen (2004) provided the following statistics regarding to the sourcing of competitive technologies in South Africa over the period 1999-2001 as indicated by Table 2. According to Lorentzen, the 22% foreign sourcing is primarily for radical innovations, whilst local technological sourcing happens within the domain of incremental innovations. It can therefore be concluded that knowledge resources do not meet the competitive needs of South Africa especially in high technology innovations.

Table 2: Sources of Competitive Technologies
Source Percentage
In-house 57
Local 24
Foreign 22

Further, whilst South African inventors secure around 100 United States patents per year, this represents only 2.5 patents per million of the population per annum. In comparison Japan secured 776 patents per million of the population per annum (Department of Arts, culture, Science and Technology, 2002).

Conclusion and Recommendations

The results reveal that South Africa performed poorly and insignificantly low in the export of high, medium and low levels technologies. The country is therefore poorly positioned globally to compete successfully due to a lack in ability to commercialise the results of R&I in the international markets. This can be partially be attributed to the fact that not sufficient funds are allocated for R&D as indicated by the gross expenditure on R&D. In order to sustain its competitive position South Africa needs to follow a three-tier approach. Import the technology it requires to fulfil in its trading needs by securing access to external sources of technology, establish strong links with the global production system and seek co-operation agreements with international expertise to ensure technology transfer to South Africa.

In order to strengthen the research and SET capacity in South Africa, the throughput at university level should at least be doubled to come in line with developed and developing countries in the European union and to contribute significantly to the formation of SET human capital and technological innovations. South Africa has also embarked on a process of embarking on an incentive approach that provides funding sources to different stages for commercialisation of research innovations.

Due to the fact that South Africa is not performing well in the area of patenting, a better approach could be to focus on trademarks, rather than patents based on the argument that final consumers are less concerned on whether a product has been manufactured solely on the basis of imported or self-develop technology that buying the right product that would satisfy their needs. Trademarks better address the latter component and are focussing more on the licensing of technology as opposed to protecting industrially applicable inventions as in the case of patenting. Whilst patenting is focussing on the supply side of the market to prevent competitors from copying the innovation, trademarks is focussing on the demand side of the market by influencing consumers, which trademark to buy. South Africa therefore could benefit to focus on establishing preferred trademarks in the marketplace in order to grow its competitive base in the global world especially in the field of indigenous technology applications.

From a global perspective South Africa is also performing poorly to attract R&D funds from Transnational Corporations. Funding obtained is primarily intended for the auto industry. The funds invested, represents a very narrow base on which to build the competitive edge through R&I.

It can therefore be concluded that South Africa founds itself on the periphery of global knowledge creation and innovation as well as in sourcing for technological innovations. If South Africa intends to maintain and grow its global competitiveness greater emphasis should be given to:

Increase the budget for Research and innovation dramatically;
Provide stronger support to universities to engage in knowledge transfer and commercialisation of inventions;

Direct the preferred choice of students in the direction of science, engineering and technology education; and
Form strong partnerships with international organisations known for R&I and with reputable scientists in R&I.

All this should be done in the realisation that that the precise returns in R&I investments cannot be determined and that the real benefits may only be reaped years later.

BIBLIOGRAPHY

ADAIR, J. 1990. The challenge of innovation. Great Britain: Biddles Ltd, Guilford and King’s Lynn.

Baumol, W.J. 2002. The Free-Market Innovation Machine. Princeton University Press: Princeton.

Bessant, J., Lamming,R., Noke, H. & Philips, W. 2005. Managing innovation beyond the steady state. Technovation. 25: 1366-1376.

CALOGHIROU,Y., Kastelli, I. & Tsakanikas, A. 2004. Internal capabilities and external knowledge sources: complements or substitutes for innovative performance?, Technovation, 24:29-39.

Chesbrough H. 2003. Open innovation – The new imperative for creating and profiting from technology. Boston, Massachusets: Harvard business school press. (pg110;pg157;read chapter 8)

Cooke, P. 2005. Regionally asymmetric knowledge capabilities and open innovation: Exploring “Globalisation 2″ – A new model of industry organisation. Research Policy. 34: 1128-1149.

Department of Arts, Culture, Science and Technology. 2002. South Africas National R&D Strategy: The changing face of R&D within South African public sector research. June. Government Printers: Pretoria.

DTI. 2004. Science &Innovation investment framework 2004-2014. HM Treasury: Norwich.

Kahn, M. & Blankley, W. 2005. The state of research and experimental development:
www.hsrcpress.ac.za
Accessed: 24/02/2006.

Kaplan, D. 2005. Technology and the growth of manufactured exports: Assessing South Africa’s performance and policy. Paper presented at DRUID Summer Conference on Industrial Dynamics, Innovation and Development, Elsinore, Denmark, 14-16.06.04

Kar. 2004. Constructing a logical framework. 7 July.
http://www.kar-dht.org/logframe.html
Accessed: 25/02/06

Lechter, M.A. 2001. Protecting your #1 Asset: Creating fortunes from your ideas. New York: Warner Books.

Lorentzen, J. 2004. The noledge of numbers: S&T, R&D, and Innovation indicators in South Africa. School of Development Studies: University of Kwazulu-Natal.

McCalman, P. 2005. International diffusion and intellectual property rights: An empirical analysis. Journal of International Economics. 67:353-372.

MRC Innovation Centre. 2006. Section H: Funding for commercialisation of research.
http://innovation.mrc.ac.za/section.htm
Accessed: 24/02/06

NSTF. 2001. SET Awareness – Growth and Innovation Study.
http://www.nstf.org.za/activities/projects/set_study/set_awareness_study.asp
Accessed: 25/02/06

RTDinfo. 2006. When R&D relocates. RTDinfo. January. 47:29.

Sajeva, M., Gatelli, D., Tarantola, S. and Hollanders, H. 2005. Methodology report on European Innovation Scoreboard 2005. European Trend Chart on Innovation. 1-146.

Schneider, P.H. 2005. International trade, economic growth and intellectual property rights: A panel data study of developed and developing countries. Journal of Development Economics. 78:529-547.

U.S. Patent and Trademark Office (PTO). 2000. Types of Patents. Technology Assessment and Forecast data base. 1 June.
http://www.uspto.gov/web/offices/ac/ido/oeip/taf/patdesc.htm
Accessed: 21/02/06

UTTERBACK J.M. 1996. Mastering the Dynamics of Innovation. Boston, Massachusetts: Harvard business school press.

World Investment Report. 2005. Transnational Corporations and the Internationalization of R&D. United Nations: New York.

Jan Grundling is the Head of the Centre for Entrepreneurship, Tshwane University of Technology, South Africa

Tales from the Corporate Frontlines: The Responsibility for Job Security

Tuesday, June 10th, 2008

This article relates to the Job Security competency, commonly evaluated in employee satisfaction surveys. This competency evaluates how your employees view their job security within your organization. In today’s often volatile or contingent labor market, it’s crucial to understand the level of security your employees feel about maintaining their jobs. Studies show that employees who do not feel secure in their jobs are less likely to be committed to best assisting customers. Evaluating this competency can be especially useful if your organization has suffered recent layoffs or firings.

This short narrative, The Responsibility for Job Security, is part of AlphaMeasure’s compilation, Tales from the Corporate Frontlines. It tells the story of two employees with two completely different ideas of what to expect from their company in terms of employment security.

Anonymous Submission:

Our company had just finished the second round of layoffs in a single year. The mood throughout the building was depressing. Several of the affected employees were long timers. I knew them well, had partied with them on social occasions and played with them on the company softball team.

I decided to visit them, to say goodbye and good luck. Not a happy task, but one that I felt compelled to do out of a sense of loyalty, and a small amount of survivor guilt.

First, I headed for Mike’s office. I noticed that he was packing. He leaned over a box, staring silently at the contents. He looked up at me with sorrow, fear, and confusion. As I stood next to him, Mike told me how shocked he was that he’d been chosen. Always a model employee, with tons of knowledge and talent, he never thought this would happen. He wasn’t bitter or angry, but couldn’t help asking himself what he’d done wrong.

I didn’t know what to say, except that I was sure there was nothing – these things had to be random…conversation got awkward, and I wished him luck and moved on.

When I reached Rick’s office, things looked different. His personal belongings were already packed. He smiled at me and asked if I had time to sit. I offered my regrets. Rick looked at me, clear-eyed and calm. He told me that it was okay, really. One door closes, another opens. The world and its economy are changing so quickly…how can any job last forever?

Rick wasn’t afraid, he told me, because he was confident in the skills he’d built while working at the company. He’d received plenty of training. Rick had been promoted twice, and he’d completed his degree using the company paid tuition assistance program. He felt confident that his next career move would be a step up. He understood that the layoff was not his fault; it was merely an unavoidable business decision. He appreciated all the support and security the company had provided for ten years, and used it to build his confidence in his own abilities.

I left Rick’s office deep in thought about my own future. I realized that the responsibility for creating job security lies not only with the company. It’s up to us as employees, as well, to build confidence to help deal with the changing realities of the modern workplace.

This article may be reprinted, provided it is published in its entirety, includes the author bio information, and all links remain active.

————————————————————-
© 2005 AlphaMeasure, Inc. – All Rights Reserved
This article may be reprinted, provided it is published in its entirety, includes
the author bio information, and all links remain active.
————————————————————-

Measure. Report. Improve your organization with AlphaMeasure employee surveys.

Josh Greenberg is President of AlphaMeasure, Inc.

AlphaMeasure provides organizations of all sizes a powerful web based method for measuring employee satisfaction, determining employee engagement, and increasing employee retention.

Launch your employee satisfaction survey with AlphaMeasure.

Make the Most of Big Trampolines over the Summer

Monday, June 9th, 2008

Large trampolines can be exceedingly entertaining in addition to being able to keep your children immersed & entertained for quite a few hours. Various trampolines are not only ideal for teenagers, as they can additionally be bought by older people as an aerobic drill in addition as a means for toning & building up numerous muscles all at the same time. For that reason a trampoline has so much to offer yearly for all the family and for this reason it is of no astonishment that trampolines are such an admired toy throughout the summer months.

The vital consideration when buying a big trampoline is to make sure it’s apt for both the age and ability of the people who will likely to be using it, be it the teenagers’ or the adults.

A further thing to make not of is for sure going to be the position of the kids’ trampoline. Various trampolines nowadays can consume up a substantial amount of garden space especially as you will require about 3 feet of grass approximately around the outer surface of the trampoline in order for the youngsters to get off in one piece if they indivertibly plunge off. Click here to find the best deals on buying outdoor toys with Toy-Shopper.co.uk.

It’s also useful to keep in mind that many trampolines will demand to be installed on even ground otherwise the strength & well-being of the garden trampoline can be seriously affected. With this in mind, quite a few trenches may need to be produced in order for the bouncy trampoline to stand-up right.

Ideas for Creating Your Wedding Scrapbook

Sunday, June 8th, 2008

A wedding is one of life’s most momentous events, and that means making your wedding scrapbook can be an intimidating prospect.

Here are some tips to help you get going:

– Figure out the details ahead of time.

Making some decisions as to the theme and color scheme of the album will save you time and money.

First, you’ll need to decide whether this album will cover your entire wedding celebration – from engagement through honeymoon – or will you focus on just the wedding day itself? If you decide on the latter, you might want to choose a 6×6 or 8×8 album project for the bridal shower, bachelorette party, honeymoon, etc.

Next, you’ll want to choose a color scheme. The most popular choice is to work with your wedding colors. Consider setting off these wedding colors (or other colors you choose) by pairing them with a classic black or white cardstock background. I love the look of black-on-white in wedding albums. I also love mulberry flowers, ribbons, vellum and fabric. Deep reds and pinks accents are gorgeous, too, for simple embellishments.

Remember that elegance and simplicity tend to go hand in hand. The wedding scrapbooks that stand the test of time are timeless and classic.

You’ll also want to look at some simple wedding scrapbook layout samples or sketches of completed albums so you can see what kind of supplies you’ll need. At the very least, you’ll want to know how many pages the finished album will be before you go to the scrapbook store. The more detailed your plan, the less money you’re likely to spend.

– Go through your photos and memorabilia

For me, scrapbooking is about telling the stories of our lives, so I love to work with the photographs that really tell a story. You’ll want to choose only the best and most interesting photographs for your wedding scrapbook album. (The posed portrait-type photos can be framed and sent to family members.) Store the remainder of the photos in a companion photo album. Remember, simple is elegant.
It’s also a good idea to work with duplicates of your priceless wedding photos. You may find that you want to work with these photos again in the future, and you’re certain to feel more of a creative license if you know that the originals and intact and safe.

Memorabilia. I tend to go easy on memorabilia…maybe keeping the majority of it in a memento box along with my companion photo album and scrapbook, because I don’t like to detract from the story of the album.

Memorabilia you might want to include (either directly on the page or in a special pocket):

- Wedding and shower invitations

- Fabric from your dress or bridesmaid dress

- Receipts

- Honeymoon plane tickets

- Place cards

- Bridal registry

- Shower gift lists

- Napkins

Make a simple checklist of the kinds of things you’d like to include, but trust your inner artist to take the reins and let the story unfold.

– Don’t forget the journaling

The most powerful journaling comes not from the 5 w’s (who, what, where, when, and why) – but from the 5 senses. Specific details are more memorable and intriguing than generalities and the best way to vividly remember your wedding day is to focus on each of your senses. What do you remember seeing, hearing, thinking, feeling, tasting? How did you feel as you were standing at the altar? How did your wedding cake taste? What was the weather like? What stands out as the visual symbol of your day?

Ask the wedding party to contribute their thoughts via journaling, too. Ask for specific memories…”the most memorable part of my day was…” Coach guests and members of your bridal party to use their five senses, too.

Another trick that creates more powerful journaling is to start with a blank page and write “I remember” at the top. Now, simply reflect on the day of your wedding and let your hand move across the page. If you get stuck, write “I remember” again and keep writing. Your goal is simply to keep the pen moving across the page, without crossing anything out or stopping to think too much. Aim to complete two to three pages, and you’ll be amazed by the flood of memories this technique release – even if your wedding wasn’t in the recent past. These methods can create very emotion-filled journaling, so consider keeping private journaling tucked away in journaling pockets.

– Assembling the Scrapbook

Start the album with a dedication page. Tell why you created the album and a few details on why your wedding was such an important day in your life.
It’s a good idea, in wedding scrapbooks particularly, to avoid overly trendy design techniques. I’ve talked to more than one scrapbooker who now regrets cutting her priceless wedding photos into silhouettes or cutesy shapes. A wedding scrapbook is timeless, so – again – simple is most likely better. A simple design also tends to better draw attention to the photos and journaling – your personal love story.

Your wedding scrapbook will be one of the most albums in your home. Enjoy the process of creating it!

Susie Cortright is the founder of Momscape.com, where you can find more resources on creating a wedding scrapbook as well as more free scrapbooking ideas. Visit her site today and get a subscription to her Scrapbooking Ideas newsletter for free: http://www.momscape.com/subscribe.htm

Working From Home Using Computers and the Internet

Sunday, June 8th, 2008

After the settling down of the dot-com bubble, sanity checks
have brought realistic expectations to the fore. Initially,
a backlash was seen, forecasting the doom of the Internet.
Finally, merits have made the Internet gain its rightful
place. In breakthroughs that show the promise of e-commerce
wasn’t all smoke and mirrors, four dot-coms recently
reported their first quarterly profits. The list of the
Internet’s publicly held moneymakers includes eBay Inc.,
Amazon.com Inc., Yahoo! Inc., Overture Services Inc.,
Expedia Inc., FindWhat.com Inc. and E-Trade Group Inc.
Several privately owned dot-coms, including search engines
Google and DealTime, say they have been making money, too.

In 2001, the last full year where numbers are available, the
Department of Commerce broke out e-commerce sales versus
total U.S retail sales which revealed the $3.16 trillion
retail industry saw a total of $37.7 billion in sales take
place online — comprising 1.2 percent of the total. This
year e-commerce is tracking about the same. Through the
third quarter, the last full quarter where numbers are
available, total retail sales were $856 billion versus $11
billion in e-commerce, about a 1.3 percent share.

There were big gains made in Home and Garden, a 78 percent
increase; Furniture and Appliances, a 75 percent increase;
and Toy shopping online with a 61 percent increase in the
year 2002. There is no doubt that online shopping is
growing.

Nielsen//NetRatings found that more than 35.5 million U.S.
Internet users made shopping trips to virtual department
store sites during the week ending November 3, 2002 – that’s
a 20 percent increase from the week ending October 20 and
roughly 14 million more than almost the same time period in
2001.

There is a growing tendency amongst Internet users to pay
for valuable content online. There are many reasons for
this. First, only a few websites operated by big companies
can afford to provide valuable content without being
compensated. The rest of us can’t be so generous. And trying
to recapture our expenses by selling advertising on our
websites has failed to pay the bills. Online advertising and
click-through rates are on the decline.

Second, many people are now more than willing to pay to
receive quality services and products even if they were
offered for free earlier. Several paid content websites have
already proven this unmistakable trend. The discerning buyer
values his/her time as also the quality of information or
service and is willing to pay for it.

However, not all products can be sold on the Internet. Some
products may be better suited for online sales than others;
others simply will not work on this new commercial medium.
According to an Ernst and Young study, the most popular
online purchases are computer related products (40%), books
(20%), travel (16%), clothing (10%), recorded music (6%),
subscriptions (6%), gifts (5%) and investments (4%).

Businesses offering paid services have also prospered
enormously. The top three categories (Business
Content/Investment, Entertainment/Lifestyles and
Personals/Dating) accounted for 62% of all paid content
revenues in the first three quarters of 2002. The total
market for paid online content in the U.S. grew to $361.4
million for the quarter, a 14 percent gain over the previous
quarter and a 105.3 percent gain over Q3 2001. An
interesting statistic put forward by this report is that 85%
of money spent by U.S. Consumers for online content goes to
the top 50 sites in most of the categories.

The graph below (Top 3 Content Categories) is indicative of
this change.

In terms of “stickiness” of different categories, Business
sites – especially finance and investment rank the highest.
In other words, users are more likely to spend longer time
surfing through a business website compared to other
categories. This study was conducted by Nielsen//NetRatings.
The table below shows the most addictive web categories for
2002.

[Category/Time per person(hr:min:sec)/Audience]
Business – Finance and Investment/0:21:33/51,586
General News/0:15:47/64,822
Entertainment/0:14:32/45,922

Source: Nielsen//NetRatings

According to the above figures a person spends about 22
minutes on a finance website on an average.

Should you be selling a product or a service?

The Internet is primarily used to communicate, entertain,
educate and research. It is thus no wonder that
nonperishable, information-intensive products – including
computers and software, books, travel, consumer electronics,
magazine subscriptions – are the most popular online
products at present. Content-rich sites, subscription-based
sites to advertiser-supported sites focusing on a wide range
of topics, have been sprouting all over the Internet.

Services such as hotel reservation, air travel and
investments have successfully translated themselves to the
Internet.

Unique services such as Online driving schools have been
prospering. Some states in the US have set up online payment
sites for Government services. Residents of a state can log
on to a common site to pay all bills and other expenses,
such as parking tickets to the local/County courts.

However, all kinds of services cannot be run entirely on the
Internet. The Internet is less effective when face-to-face
selling is needed to close a deal. The Internet can give
lots of preliminary information that’s useful in setting the
scene for the closing. But the actual closing takes place
offline – i.e., not on the Internet.

Products can also be marketed and sold successfully on the
Internet. The kinds of products and services that sell best
on the Internet are those that take advantage of the
convenience of the Net. Remember that convenience is the
primary reason why consumers flock to the Internet in the
first place. People can shop any hour of the day at any
site. They can avoid crowded stores, irritating sales
clerks, and even avoid pickpockets.

Offbeat or unusual products and services often attract
online attention and sell strongly. You would generally not
try to sell items people can get at the corner store. Thus,
few toothbrushes are sold on the Net; the same thing with
daily food and beverage purchases. But special cheeses, rare
cigars, Turkish plates, long-aged wines, even diamonds, can
and do sell on the Net.

Most products sold by catalog and mail order also sell well
on the Net. However, people tend to buy only those products
that could be shipped at a reasonable price. Higher shipping
costs diminish the price competitiveness of online products
and turns-off a lot of potential buyers. In fact, high
shipping costs is the primary factor that discourages people
from buying online more than any other single reason. An
Ernst and Young report shows that 53 percent of online
shoppers are concerned with shipping costs that are too
high, compared to only 19 percent who are concerned with
credit cards being stolen.

As an online merchant, you have to work out the advantages
as well as disadvantages of selling either products or
services. However, in the recent past, online services have
known to flourish. Nevertheless, if you chose to sell
products you need to rethink your product offering if the
total costs of the product and the shipping are higher than
what is offered elsewhere.

Take some time to evaluate your products or services. There
is a growing market of potential customers on the Internet,
you just need to offer the products and services they are
looking for.

Warmly,

Stephen Russell

Stephen Russell hails from Georgia, plays in an up and coming rock band, and creates liveable income streams using internet marketing.

Fruitless Debates

Friday, June 6th, 2008

One of the biggest problems that plagues rational beings is debating on dual planes. The use of emotionally charged words invokes irrelevant images, which cloud the judgment and usually obscure any attempt to make ourselves understood.

Atlastorm has created a provocative post, in which he asserts that rape is part of the natural order of things.

On one plane, he is absolutely correct. The plane upon which humans exist side by side with everything else in the universe – neither greater than animals nor less than a supernova – is where rational thought not only fails, but is irrelevant. For, if we exist solely to march through time until our parts are recycled, what possible difference does any of it make? We are born, we breathe, eat, eliminate, procreate and expire. If that journey is interrupted by cataclysmic events, so what? We are as powerless in such a case as a beetle beneath our heel.

On the other hand …

There exists the plane where philosophers live cheek by jowl with pragmatists, idealists, fatalists and the occasional apathetic slacker. Each of these thinkers has her own ideas about the meaning of words, the relevance of justice and the price of power. Those are just three of the thousands of thought patterns impressed on the brains of thinkers and, often times in the heat of debate, those thoughts no longer line up the way they are expected.

So, when the philosopher ponders the essence of rape or, for that matter, any other reality, the need for context forces the discussion into a public forum. After all, if it were enough to merely ruminate, philosophers would never have anything to say!

Once a discussion has reached enough thinkers, chaos perforce, ensues. In its simplest form, the chaos manifests itself as two people shouting across the chasm between the two planes.

It is tempting to prove this point by lifting portions of the debate out of context; however, it would hardly do justice to the massive amount of thinking that has already been applied on Atlastorm’s blog.
Suffice it to say that terminology has been flung around with little consensus as to meaning. This has caused a vicious circular reasoning, in which rape is defined in terms of its necessity! This is clearly an unintended error, but it is no more grievous than the repeated offense of assuming that sexual gratification is inherent in the act.

Bringing in the heavy guns of sociology to combat the weapons of science and philosophy is like placing a mirror before Socrates and demanding that he argue with himself. A proper discourse must strip away everything but the essence of the subject. The key terms must be defined and their use agreed upon by all participants. Ad hominem attacks must be avoided, as they serve only to obscure the real issue.

It may be helpful to understand each participant’s world-view and the ways in which that perspective might affect the progress of the debate.

At the end of it all, we may find that we have accomplished absolutely nothing.

Mitchell Allen is an advocate for cross-networking: synergistically linking multiple social networks in order to increase membership exposure.

He writes for fun and profit at WritingUp.com

He maintains The Vertical Blog Tunnel Network at the social network, Ryze.com.

Salespeople: Fight Back Against Customer Brainwashing!

Friday, June 6th, 2008

You’re doing a sales presentation, and suddenly you look across the table and see aliens from another galaxy.

They seal your lips, so none of your eloquence can escape, and through telepathy they say:

“Listen to us sales unit. Your product sucks; it’s no different than any other. In fact, you’re lucky we don’t kick your puny butt into another dimension. Lower your prices, now. Give us the deal we want, and we’ll let you live another day, so you can swindle some other unsuspecting fools. Probe over!”

You do what any poor sap would do: you cut your commissions, your profit margins, anything, just to emerge with a sale.

You sleep like a rock that evening, and by the morning, you’re feeling like your old self, again. But as you prepare to meet your first prospect of the day, you get queasy.

What’s wrong? Normally, you’re juiced, upbeat, happy, and willing to jump into the fray.

You enter the office, sit down, and the same aliens come in.

“Just tell us your price, we have no time for foolishness.”

“Well, sure, I’ll cover that in a minute,” you say, just as they taught you when you were a rookie, in training.

“That won’t do, earth scum! Give us your best price, now!”

“Okay, okay!” Then, you amaze yourself, offering yet another bare bones deal.

You walk away, convinced the aliens are right. Your product is the same as anybody’s.

Why are your list prices so high? Doesn’t management appreciate how competitive it is out there?

What you don’t know is you’ve been brainwashed, convinced that everything is a commodity, and the only differentiator is price. This is just what clever customers want you to believe, because if you buy this, you’ll buy anything.

They’ve transformed you from a seller into a buyer, by incessantly making you doubt, until the foundation of your confidence is completely chiseled away.

You must find a way to fight back against customer brainwashing. The best way is by using affirmations.

You have to psych yourself up with statements that say, “We offer unique value,” and “Even if our prices and products are the same, I’m different, and I’m worth more!”

Fight every disparaging comment and innuendo that you hear with a counter-statement. And never let an objection go by, unanswered.

A wise sales manager told me, early in my career:

“Gary, when you’re in front of a customer only two things can happen: You’ll sell them, or they’ll sell you!”

True, and after we leave an office where aliens are entrenched, we have to re-sell ourselves, or all is lost.

Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.